Sure gives you the confidence to handle whatever the day has in store because you know your deodorant won't let you down.

For over 40 years, Sure has been delivering long lasting protection against sweat and odour thanks to 25 years of research by Sure scientists and has as a result, become the world’s best selling deodorant and firmly established itself as an expert on the 'science' of sweating.

With its unique combination of active ingredients, Sure offers innovative body-responsive sweat and odour protection as you need it – keeping you physically and mentally cool. Better still, everyone can enjoy this peace of mind as Sure deodorant is tailored to the needs of both men and women, with separate product ranges for each.

  • Proprietary body-responsive technology.
  • The only brand tailored to the individual needs of men and women

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