TIGI® is a hair care brand that is strongly influenced by fashion and sold only through professional hairdressers. With its unique position in the global professional hairdressing market, TIGI® has opened up new business opportunities for Unilever.
TIGI® was conceived by the 4 Mascolo brothers providing them with the ‘liquid tools’ to style and finish their hairstyles. Inspirational educational programs motivate and inspire hairdressers and provide them with the information to create the latest haircuts using TIGI® products. The products are promoted by hair cut ‘collections’ created by the TIGI® Creative Team and photographed by Anthony Mascolo who leads the image and creative side of the business.
Linked to urban culture with trends derived from ‘the street’, the Bed Head brand’s ‘pick and mix’ philosophy is synonymous with youth: people bent on enjoying themselves rather than spending hours on pampering. A ‘lifestyle’ brand linking to new trends in music, club culture and individualism, Bed Head is popular with hairdressers everywhere, defining the creativity of Anthony Mascolo and the cult following that defines the TIGI® Creative Team.
The S factor range caresses and protects, giving hair a decadent spa-like treatment. The luxurious creamy textures of the wash and cleanse products create an indulgent experience that leaves hair feeling pampered, while the opalescent styling products impart a refined finish. A shimmering shine spray or droplets of gloss-enhancing serum offer a sensual, high-shine finish. S factor is the ultimate high-end experience that explores a scientific approach to perfect hair, luxe quality, and competes with the most impressive and lavish salon brands in the marketplace.
To provide hairdressers with the absolute in customer service TIGI® Copyright Colour, with its advanced technology, provides hairdressers with the tools to create a complete look for clients, combining haircuts, enhanced with colour and styled and finished with TIGI® products. The synergy of cut, colour and products results in superior hairstyling and advanced customer service.