The product was developed keeping in mind the need of millions of young Indian women who spend the major part of their day outside the house, attending college or travelling which leaves little scope of checking their look time and again.
There is nothing worse than having a roller coaster day and in between checking your look to see that the glow has completely vanished. You try to overcome dullness by reapplying fairness cream every 3-4 hours or applying powder on top of the cream to mitigate the oil build-up. Fair & Lovely Powder Cream gives your skin a shine-free soft smooth look that keeps your fair and radiant look set throughout the day.
Why Powder Cream?
Skip the hassle of constantly checking your look with the new Fair & Lovely Powder Cream that ensures instant & long lasting fairness for not 1 or 2 but 14 hours. The unique brightening powder absorbs oil and the advanced multivitamin creams gives you expert treatment like fairness, helping you maintain a long lasting fairness look. Fair & Lovely Powder Cream blends naturally with Indian skin tones adding a soft & smooth glow to the skin, leading to flawless fairness all day long.
*References to Fair & Lovely in this article pre-dates the brand’s name change to Glow & Lovely in 2020.