Hindustan Unilever bagged the 'Client of the Year' title at the Campaign India Digital Crest Awards 2016 (CIDCA) hosted on 15 June in Mumbai. HUL retained this top position for the second year in a row.
The Campaign India Digital Crest Awards (CIDCA) 2016 is the seventh edition of Campaign India's premier property which aims to honour and celebrate excellence in digital marketing and advertising. CIDCA 2016 sought to identify and reward the most engaging, creative and effective campaigns across digital media. It placed maximum emphasis on results achieved through digital marketing campaigns, be they social, mobile, apps, digital or experiential. Like in the last three editions, the jury comprised marketing and digital practitioners from the client fraternity and focused relentlessly on results. CIDCA 2016 invited entries across 23 broad categories and sub-categories.
The 'Rin Career Ready Academy' campaign was honoured with a Gold in the ‘Mobile’ category; the Brooke Bond Red Label ‘6-Pack Band’ campaign won a Gold and a Bronze in the ‘Viral Marketing Campaign’ and ‘Social Cause’ categories, respectively.
The Taj Mahal Tea ‘Vande Mataram’ campaign won a Silver in the ‘Viral Marketing Campaign’ category; the ‘Lakme Presents Bang Bajaa Baaraat’ campaign bagged a Gold in the ‘Online Video – Long form(over 180 seconds)’ category, the ‘Swachh Aadat Swachh Bharat’ and the Lifebuoy ‘Help A Child Reach 5’ campaigns won a Bronze each in the ‘Online Video’ category and the Wheel Active ‘Lo Kar Lo Baat’ campaign bagged a Bronze in the ‘Digital strategy’ category.