Repeating last year’s good show, seventeen brands of HUL feature in the top 100 ‘Most Trusted Brands’ list for 2016 published by The Economic Times.
Four of our brands are in the top 10, with Lifebuoy rising from the 5th position last year to the 4th position this year and Fair & Lovely* soaring from 17th to the 6th position. Seven HUL brands are in the Top 20. Surf Excel has topped the Fabric Care category.
It is indeed a matter of pride that we have delivered an encore. This heartening endorsement from our consumers gives us an impetus to delight them even more through our brands.
About the Brand Equity Survey
HUL brands have consistently featured and have dominated the list of India’s Most Trusted Brands. Conducted by Nielsen on behalf of Brand Equity, The Most Trusted Brands survey is among the largest of its kind in India with a design sample of 6,595 respondents across socio-economic classes, age, income and geography.
*References to Fair & Lovely in this article pre-dates the brand’s name change to Glow & Lovely in 2020.
* References to the Fair & Lovely Foundation in this article pre-dates the brand’s name change to Glow & Lovely in 2020. The Foundation’s new name is ‘Glow & Lovely Careers’.