Citra’s brand philosophy is centred around the ‘quest for nature’s potent best’. As part of this philosophy, Citra has been bringing in nature’s best-kept secret ingredients such as Japanese Green tea, Sakura and Thai Lotus to consumers.
Citra’s India story begins with the launch of our Face Care range featuring two exotic ingredients, the Korean Akoya Pearl and the Japanese Green Tea. The Korean Akoya Pearl, carefully cultured over a two year period, has lightening minerals and nutrients that give healthy, fair skin naturally. The Japanese Green Tea’s most potent healing powers come from its antioxidants that reduce pimples in three days, naturally.
While the Korean Pearl range of Face Creams and Face Wash help enhance glow, and brighten skin; the Japanese Green Tea range of Face Creams helps in keeping the skin spotless fair and its Face Wash helps keep it pimple-clear.
The launch of Citra has further strengthened HUL’s portfolio in the ‘naturals’ Skin Care market.