HUL brands, Brooke Bond and Surf Excel were declared winners of the sector awards in the FMCG-Beverages and Household Care categories respectively at the Marquees 2018 organised by the Advertising Club.
The Marquees celebrate excellence in marketing and building sustainable and path-breaking brands. These are brands that either created a space for themselves in a cluttered market or managed to positively shift the perception that led to behavioural changes. The Marquees 2018 evaluated brand performance objectively, with data from Kantar IMRB. The awards recognised all aspects of marketing – price, product, presence and promotion that resulted in a game-changer moment for the brand.
The entries at this year's Marquees were judged by a high-powered jury comprising Sanjiv Mehta, Chairman and Managing Director, Hindustan Unilever and Executive Vice President, Unilever South Asia; CVL Srinivas, Country Manager, WPP India; Harsh Goenka, Chairman, RPG Enterprises; Agnello Dias, Founder and Chief Creative Officer, Taproot Dentsu; Naveen Chopra, Sr. Advisor, TPG Capital; and Raj Nayak, Chief Operating Officer, Viacom 18.
The award ceremony was attended by more than 500 high profile industry leaders of the advertising, marketing, media, research and communication fraternity.