The purpose of Hindustan Unilever’s Project Prabhat is to create sustainable and inclusive communities. Recently, the 19th Prabhat Livelihood Centre was launched at Metiabruz, Kolkata focusing on Persons with Disability (PwDs). This is a first-of-its kind centre wherein PwDs will be trained to become e-commerce professionals.
Metiabruz is an area dominated by local craftspeople such as zardozi artisans, kite makers and more. By linking artisans to the digital world of e-commerce through our trained Prabhat beneficiaries, the centre in Kolkata will help enhance livelihoods. The implementing partner for this unique partnership is Anudip Foundation. The launch event was inaugurated by the Hindustan Unilever Factory Leadership Teams in Kolkata along with the senior management of the implementing NGO.
Along with the market-ready skill-building courses, the entire infrastructure of this Livelihood Centre has been made PwD-friendly, which helps make the workspace become more inclusive and purpose-driven.
Project Prabhat’s purpose is to create sustainable and inclusive communities around HUL sites. By doing so, it is contributing towards a fairer and more socially and environmentally inclusive world, while using HUL’s scale for good. This is in line with Unilever’s purpose of making sustainable living commonplace.
Hindustan Unilever believes that brands with purpose grow, people with purpose thrive and companies with purpose last. Prabhat brings this to action by working across the themes of:
- Economic Empowerment (focusing on livelihood and entrepreneurship among women)
- Environmental Sustainability (focusing on water conservation, waste management and afforestation)
- Health (focusing on hygiene, sanitation & nutrition especially for pregnant and lactating women and children)
- Education (focusing on basic Infrastructure in schools and aanganwadis)
Prabhat has thus far touched close to four million lives across twelve states and two union territories in India, including factories, depots and sales offices. Prabhat is also present across South Asia as ‘Savera’ in Pakistan, ‘Arunella’ in Sri Lanka, ‘Probhat’ in Bangladesh and ‘Prabhat’ in Nepal.