Incidence of lifestyle diseases in India are increasing at an alarming rate. This is a public health concern, but the common man is alerted only when disease strikes him or his loved ones. Thankfully, awareness on health is increasing and consumers are receptive to education in the area of health and wellness.
As a progressive company, Brand Lipton took up the responsibility to create awareness about healthy food & lifestyle habits, where it can make a difference. It was observed that in current times where lifestyles have changed, it is increasingly necessary to educate consumers about the impact of body fat on health, and also drive home the message that being thin or having a healthy BMI does not necessarily mean that the person has a healthy body.
A home-to-home community activity is being carried out in 15 cities across India. The ambassadors measure the body fat percentage of consumers with Bio-electrical impedance instrument followed by diet and lifestyle messages. Since the inception of this campaign in 2017, Lipton team has reached 8.5 million consumers (~ 9% of total Urban households in India) and educated them on the beneficial effects of a balanced diet, active lifestyle and consumption of green tea.
Building this awareness is of prime importance in a region where the incidence of lifestyle diseases is increasing. This activity is also in line with the WHO action plans to reduce the incidence of Non- Communicable Diseases by improving physical activity or reducing sedentary lifestyle.