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HUL committed to enhance livelihoods in D&NH under Project Samruddhi

Hindustan Unilever Limited has embarked upon Project Samruddhi to create sustainable villages in Dadra & Nagar Haveli. The project is aimed at community upliftment through its social, economic and environment-related activities in partnership with leading NGOs Aide et Action and Vanarai.

HUL in partnership with Aide et Action has set up iLEAD centers for youth in Silvassa offering vocational courses like tailoring, basic computers, electrical wiring etc. The Centre will train 1080 youths in 3 years covering 72 villages of Silvassa. With the fourth batch passing out this month nearly 399 youth covering more than 35 villages have benefitted from the vocational training courses started in December last year. Of the total pass outs 241 youth have either been employed in jobs or are self employed.

As of now 60% of the trained students have been successfully places in different organizations like Hindalco, Biopac, Powerica, Alok Industries, ITW, Sterling, Bhilosa, Reliance Global etc in and around Silvassa. Girls like Vimala Chatta who is only 2nd standard dropout is today earning 3000 a month after doing tailoring course she is working in Alok industries. Deepak Pargi After getting the knowledge of Photo shop, he started his own Photo studio at Surangi, today his Monthly income is Rs 4500/- after attending the training in ITES.

In order to gain entry into the Limca Book of Records, the students have come together to stitch the largest shirt of India which measures 55 feet in height and 38 feet in width. The shirt funded by HUL was unveiled on the occasion.

Apart from capability building, HUL in association with an NGO, Vanarai, has embarked on a long-term project of water harvesting, which is aimed at increasing water availability in the area.

The community has so far built about 157 Vanarai bunds since 2003 when the project was started. This enabled the community to sow a second crop of vegetables, gram and wheat, thereby increasing their annual incomes by approx Rs 35000 – Rs 40000.

The highlight of this programme is due to improved availability of water, the farmers are able to grow second crop consisting of wheat, pulses, and seasonal vegetables. Continuous Contour Trenches reduced the velocity of water and stops soil erosion. They also reduced soil erosion, increasing moisture holding capacity of soil, increasing its fertility as well as supporting water percolation and ground water recharge. Till date about 14 wells and 17 bore wells have been recharged.

Apart from this, medical / health camps and pulse polio immunisation programme are also conducted in the village. With the objective of improving animal health, animal husbandry and to educate farmers on advance agricultural practices 'krishi melas' were organized which received excellent response.

Speaking about the Samruddhi project, Mr. Pankaj Gupta – General Operations Manager, Hindustan Unilever Limited said: “Project Samruddhi is an excellent example of how partnerships can be leveraged in shaping the sustainability agenda. We will continue to scale up the programme in line with our belief of Doing Well by Doing Good.

Hindustan Unilever Limited

Hindustan Unilever Limited,
Unilever House,
B. D. Sawant Marg,
Chakala, Andheri (E),
Mumbai - 400 099.

T: +91 22 39830000 
F: +91 22 22871970


mediacentre.hul@unilever.com

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