Indian mothers recognize the health benefits of soup

The 3rd annual Snacking Study for Knorr Soups conducted by AC Nielsen has revealed some interesting facts about the consumption of snacks in Indian metros.

One thousand respondents were interviewed across cities in India including Mumbai, Delhi, Bangalore, Chennai and Kolkata. Most of the respondents were homemakers, working women (mothers) in the age group of 26-40, belonging to the middle and upper income households. 

According to the findings of the survey, mothers accord high priority to healthy and tasty snacks with the goodness of vegetables. An increasing number of Indians are recognizing the health benefits of soup consumption, which has increased significantly in the last three years. From ranking number ten last year, soup has now become the number four choice for a pre dinner snack. 

Mothers seem to be concerned about their kids’ health as is reflected in the study this year. Pan-India 6% more mothers are concerned about what their kids eat compared to results of the survey conducted in 2010. Today, majority children in metro cities are growing obese. The healthy snack options that mothers feed their kids include amongst others sandwiches, fruits, soups, vegetable salads, sprouts, uttapa, poha, upma, idli, juices, shakes and biscuits. According to the study, a snack that is healthy & tasty and has the goodness of vegetables is considered the most ideal snack for kids by mothers.

Mumbai’s snacking habits have also changed significantly. From ranking number ten, two years ago in 2009, soup has become the number one choice for a pre dinner snack in 2011. Kolkata, the biggest sinner last year, seems to have finally realised the importance of healthy snacking as is reflected in the survey results for this year with consumption of soup increasing by 20%. 

Findings from the survey also revealed that even though dinner time has now shifted to a later slot in urban India, snacking has become less frequent thereby indicating that people especially kids are skipping meals due to their hectic schedules..The study also revealed a startling figure– from a whopping 80% last year, only 64% kids snacked on daily basis.

Overall highlights of the Knorr 2011 Study

  • A very high percentage of mothers from Chennai (85%) & Kolkata (67%) believe that kids eat only selective vegetables
  • In India, mothers consider soup as the most ideal ‘non fattening/ low cal’ snack 
  • Fruits, biscuits and soups are the top mentions as healthy snacks by mothers in India
  • Kids in Delhi rank high amongst the list of those who consume unhealthy snacks. Burgers/pizza/fries, chat/bhel & pakoda/samosa/kachori top the list of the most frequently consumed pre dinner snacks amongst kids in Delhi Kolkata continues to have a major sweet tooth. A significantly high, about 50% of kids in Kolkata have sweets everyday as pre dinner snacks 
  • Contrary to popular belief, Mumbai has the highest mention of soups as a healthy & tasty snack 
  • Urban India just does not find the time to snack! The frequency of snacking has gone down considerably, suggesting Indians have become too busy to eat through the day
Hindustan Unilever Limited

Hindustan Unilever Limited,
Unilever House,
B. D. Sawant Marg,
Chakala, Andheri (E),
Mumbai - 400 099.

T: +91 22 39830000 
F: +91 22 22871970

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