Kissan enters the Limca Book of Records
Kissan creates a new record and gains entry into the Limca Book of Records.
Kissan was responsible for creating India’s largest ‘Jammy Art’, which was prepared by 50 enthusiastic children in a span of just two hours. The art work, measuring 120 feet x 4 feet, was created with jam and bread, at the Bombay Exhibition Centre ,NSE Complex in Goregaon, Mumbai.
Harpreet Singh Tibb, General Manager – Packaged Foods said, “Jammy Art was an innovative attempt to let kids’ imagination run wild with foods. The event allowed children to showcase their creativity using an interesting mix of food and jams in many art forms such as painting, clay modeling, origami among others. Entering the Limca Book of Records with the creation of the ‘largest jammy art’ is a huge milestone for Kissan as a brand”
The record breaking Kissan Jammy Art campaign was launched through an online contest. Children could participate in the Kissan Jammy Art campaign online at http://www.jammyart.com. Participants were given four themes to choose from, with each theme being active for a period of fifteen days. At the end of the online campaign the top 50 entries, were selected from across the country on the basis of the number of votes received online. The winners were then flown to Mumbai with their parents for the grand final event.
The event was held as part of the Kissan Jammy Art carnival at the Bombay Exhibition Centre ,NSE Complex in Mumbai on November 14th where children could create a variety of food art using various art formats.
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