Unilever launches a sustainability pledge application
Application launched on reaching one million fans milestone
Unilever’s Facebook page has engaged followers around the world, including India, with content which showcase Unilever’s ambition to make sustainable living commonplace.
Our community of fans has grown thanks to followers who are sharing their input and ideas every day through our quizzes, videos, tips, news and apps.
Win a starring role on our page
To celebrate the million-fan milestone, our Facebook page has launched an interactive cover image, featuring our Facebook followers.
The image will contain their profile photos creating a mosaic of faces allowing fans to take centre stage on the profile.
Followers will be asked to share their own pledge on how they plan to live more sustainably, and users can hover over individual photos in the mosaic to see unique tips, suggestions and promises for leading a sustainable way of life. The best entries will be highlighted as ‘featured fans’ every week.
Telling the story of sustainability at Unilever
“Our growing presence on Facebook gives us a great place to tell consumers the story about how we’re embedding sustainability into our brands and the way we do business. It also provides a great platform for them to join us in our collective efforts to make sustainable living common place.” Marc Mathieu, SVP, Marketing, Unilever.
Through creating engaging content we can not only continue to grow our fan base, but also demonstrate how small actions can make a big difference to consumer’s daily lives. If you have a sustainable living story to tell please do let us know!” Paul Nevett, VP, Marketing, Unilever Brand.