Kajol joins 'Help A Child Reach 5' to promote handwashing

Kajol joins Lifebuoy’s ‘Help A Child Reach 5’ campaign which aims to eradicate diarrhoea, one village at a time.

To help more children reach the age of 5, Kajol is urging people to donate to handwashing programmes. The donations can be made online at www.youtube.com/helpachildreach5 and the proceeds from the donations will go to Population Services International (PSI), a leading health organization for implementing handwashing programmes. 

For every donation made, Lifebuoy will match the donation amount for its handwashing programmes.Lifebuoy will also donate 1 rupee to handwashing programmes every time the ‘Help a Child Reach 5’ video is shared online.

The campaign was launched with the release of a film of Kajol speaking about the importance of handwashing to prevent child deaths and urging people to donate to the cause and share Lifebuoy’s award-winning ‘Help a Child Reach 5’ video. 

Kajol said, “As a mother, I was moved to tears while watching the film. It is simply not acceptable that a child dies from preventable diseases. I am proud to be supporting Lifebuoy’s ‘Help a Child Reach 5’ campaign. I would urge everyone to donate to the cause of spreading handwashing awareness. The simple act of handwashing can save the lives of so many children.” 

Worldwide, 1 child dies from diarrhoea or pneumonia every 15 seconds. That’s two million children each year. Handwashing with soap at key occasions can reduce diarrhoea by 45% and pneumonia by 23%. Handwashing with soap is critical in India where over 6 lakh children under 5 die each year due to diarrhoea and pneumonia. 

Changing the handwashing behaviour of millions of people

Samir Singh, Lifebuoy Global Brand Vice President, said, “Lifebuoy has changed the handwashing behaviour of 130 million people so far. With Kajol’s support we hope to share the film with millions of people across India, spreading the message of handwashing with soap to more people thus helping save the lives of children.”

Lifebuoy’s programmes teach school children, new mothers, and the community the practice of handwashing with soap at key occasions. This intervention also aims to contribute to United Nations Millennium Development Goal 4 (MDG 4) - to reduce the mortality of children under five by two-thirds by 2015. 

Watch Lifebuoy’s Help a Child Reach 5 video here:


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