HUL receives Brand Builder Award
Ten brands of Hindustan Unilever Limited have featured in the first ever BrandZ ™ Top 50 Most Valuable Indian Brands ranking. In fact, HUL also received the Brand Builder Award for the most number of brand awards. The award ceremony was held in Mumbai on August 19 2014.
The HUL brands that made the top 50 list were Wheel (21), Surf Excel (25), Brooke Bond (29), Fair & Lovely (34), Lifebuoy (35), LUX (36), Kwality Wall’s (43), Rin (44), Lakmé (46), and Lipton (50). Fair & Lovely was also presented with the Most Meaningful Brand award.
Carried out by marketing and brand consultancy Millward Brown in conjunction with WPP, the valuation is the only one in India that takes into account consumers’ opinion of brands to calculate the contribution that product brands make to business success.