HUL’s Content Day- India’s largest initiative on branded content
Hindustan Unilever Limited hosted the biggest branded content event in the country, ‘Content Day’ on 12th June 2015.
‘Content Day’ brings together HUL’s iconic brands and country’s iconic content creators at scale and with speed by removing the restrictions of process and structure. Partnering with a wide range of content ecosystem experts such as Star Network, Zee Network, Viacom Network, Sony Network, Yash Raj Films, Dharma Productions, EROS, Hindustan Times, BCCL group, Radio Mirchi, Red FM, Google, Facebook and Culture Machine, HUL aims to create content around its brands that consumers would love to engage with and share.
Samir Singh, Executive Director- Personal Care, said, “Content Day is a fabulous congregation of our iconic brands and story tellers. We at HUL strongly believe that we can effectively share our brand stories with consumers by creating high quality branded content. In an environment where consumers are exposed to a huge amount of content it is critical that brands deliver cut through content that consumers would love to engage with and would love to share with others.
Content day fits in nicely with our ART framework for managing content which aims to deliver Authentic, Relevant and Talkable content. I am excited with the quality and scale of ideas that were presented for our brands and this is just the beginning of a very exciting journey to becoming the number one branded content company in India”.
He further added that, “We want to create a strong eco-system of for branded content as that is crucial to the future of marketing. Content Day is one such initiative in that direction and we see content day becoming an annual feature on the HUL calendar.”
The event was rounded off by some thought provoking keynotes from Mr. Sunder Raman COO of IPL and Mr. Siddharth Roy Kapur, MD Walt Disney Company India.