Dirt wins gold

Surf Excel's Ramadan campaign #MadadEkIbadat has bagged Gold at the WARC Prize for Asian Strategy 2017. #MadadEkIbadat brought together the purpose of Surf Excel and the spirit of Ramadan. The campaign helped grow brand love with consumers at large, across India and Pakistan.

About WARC Prize for Asian Strategy 2017

Since its launch in 2011, these awards have aimed to showcase Asia's smartest marketing thinking, highlighting breakthrough ideas from across the region. This is the seventh year of the Prize which was open to clients and agencies in any marketing discipline. The Prize aimed to reward strategic thinking that helps clients solve real-life problems and provides a base for future growth.

The quality of insight and strategy accounted for 50% of the marks in the judging, and an additional 10% of the marks was allocated to 'clarity of thought'. Entrants were required to show a link between their strategies and the results of the marketing activity. The top entries were awarded Gold, Silver, and Bronze awards.

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