Pond’s cold cream reveals a new brand campaign
The embrace of gentle skin care
This season, Pond’s Cold Cream unveils its new brand campaign that leverages its legacy of trusted care. The TVC celebrates the magic of a ‘jhappi’. In Indian parlance, ‘jhappi’ means much more than a simple hug. It’s the embrace and protection that only a loved one can provide. Similarly, Pond’s Cold Cream provides the embrace of protection to the skin through its 10 essential nutrients and moisturisers.
The objective of the campaign is to further evoke the emotional affinity the brand has enjoyed over decades in the market, instilling freshness to the idea of touchable, soft skin. The tone of the film is consciously positive and poetic. The moments between the mother, daughter and granddaughter cue protection and care through generations. In essence, it is exactly what the product does too.
Prabha Narasimhan, Vice President, Skincare and Colours, Hindustan Unilever Ltd:
We are extremely excited by this new campaign on Pond’s Cold Cream, one that taps directly into the rich, warm history of a beloved brand. The idea of mothers receiving and passing on their love & care from one generation to the next – aap ko mila tohi aap ne diya Pond’s ka laad pyar perfectly reflecting the ethos of the brand and the Indian woman.
However, in a fast changing landscape of skincare and cosmetic products, here is one iconic brand that has stayed true to the promise of giving all women soft, glowing skin – the Pond’s Cold Cream. Today it is a household name adorning the dressing tables of Indian women of all ages; its white and blue jar being a symbol of pure care.
Link to ad: https://youtu.be/rSzn2B6Nzvc