Lakmé 9 to 5’s first ever Naturale Range
A unique makeup and skincare range infused with aloe vera
Every 9 to 5 woman is always on the go and on a lookout for fuss-free ways of keeping her skin beautiful and healthy. With the constantly changing weather, the need to supplement skin with nourishment is not a luxury, but a necessity. India’s iconic beauty brand Lakmé introduces Lakmé 9 to 5 Naturale, its first ever range of products infused with the goodness of aloe vera and other ingredients like honey and green tea.
This range makes its way through three new exciting products in the first phase, Lakmé 9 to 5 Naturale Aloe Aqua Gel in the skincare portfolio and Finishing Powder & Matte Lipsticks in the makeup portfolio, with many more exciting products in the pipeline.
Lakmé 9 to 5 Naturale Aloe Aqua Gel:
Enriched with 100% aloe vera extracts, the non- sticky gel keeps skin hydrated for up to 6 hours. The gel soothes and hydrates the skin while protecting it from daily city pollution.
Lakmé 9 to 5 Naturale Finishing Powder:
For the first time, finishing powder is infused with aloe vera and green tea extracts. The lightweight powder is enriched with anti-oxidants and has a translucent matte finish for an oil-free look that lasts all day.
Lakmé 9 to 5 Naturale Matte Lipstick:
Lakmé presents new matte sticks which are slim and stylish, infused with aloe vera and honey. While aloe vera & honey give the desired nourishment to keep lips moisturized and supple, the intense matte colour lasts all day, making this a perfect combination. With 15 intense shades, these sticks are perfect for everyday beauty regime.
The miraculous properties of aloe vera, the hero ingredient of the Naturale range are known to most of us. This antioxidant is packed with minerals, vitamins and enzymes that give skin a healthy glow.
Lakmé Brand Ambassador, Kareena Kapoor said, “I’ve always known aloe vera to be a miracle ingredient and a powerhouse of nutrients. I am very excited about the new Lakmé 9 to 5 Naturale range that not only offers aloe infused skincare products but first of their kind aloe infused makeup products. My favourite product from the range is the Lakmé 9 to 5 Naturale Matte Sticks. This is the first time that a matte lipstick contains aloe vera, which is extremely interesting. It’s not surprising that it has instantly become a part of my beauty regime.”
“Women today are very conscious about the type of products they use, nourishment is not only important when it comes to skincare but is also important in makeup. I love the Naturale range, and for me, the Aloe Vera Gel is brilliant and so soothing. It’s a great product not only to use for prepping up your skin before makeup but also as a good skincare product to add to your night-time skincare regime” says, Daniel Bauer, Lakmé Beauty, Expert.