Magnum ice-cream ties up with patisserie queen Pooja Dhingra
The collection will bring to life Magnum’s latest brand campaign: ‘Take Pleasure Seriously’ by creating exquisite, fashion-inspired Magnums
MAGNUM® Ice Cream is set to claim the summer of 2018!
Taking its commitment to indulgence and craftsmanship a notch higher, our premium ice cream brand has partnered with the patisserie queen, Pooja Dhingra, to craft exclusive designer Magnums that draw inspiration from red carpet trends.
These limited-edition Magnum creations have been crafted with finesse for the connoisseur's palate, accessorized with fashion-infused exotic toppings, with a decadent touch of flavour by our Craftsman, Pooja Dhingra. With her eye for detail and the Magnum tradition of exquisite craftsmanship, these creations are bound to turn the balmy summer into a decadent affair.
These delectable masterpieces bring alive some of the most iconic fashion looks sported by Sonam Kapoor, Lisa Haydon, Neha Dhupia and Masaba Gupta in a format that is a feast for the eyes and the taste buds!
Magnum, being the first premium ice-cream brand designed for adults, will indulge every dessert aficionado and fashionista's desire through the Magnum X Pooja Dhingra collaboration.
Speaking about the collaboration Himanshu Kanwar, Head - Ice cream, India, Hindustan Unilever Limited, said, "Every Magnum is expertly crafted with high-quality ingredients to deliver an exquisite experience to our consumers. Craftsmanship is the epicentre of Magnum's campaign narrative this year whereby we are inspiring consumers to Take Pleasure Seriously. Pooja Dhingra made for the most obvious choice for a collaborator owing to her skill as a Patisserie craftsman. We hope that this dream collaboration, that will bring the passion & pleasure of flavours to the table, will also inspire our consumers to indulge in a footloose pleasure pursuit.
Pooja Dhingra, Founder Le15 Patisserie said, "I've always been in awe of Magnum's ability to experiment and innovate. Since desserts have always been my mode of expression, it's been a pleasure crafting these limited-edition Magnum creations. Inspired by jaw-dropping looks sported by my favourite style icons – Sonam Kapoor, Lisa Haydon, Neha Dhupia and Masaba Gupta, each Magnum look captures the fun, flirty & yet decadent elements of these lovely women. I'm confident that dessert fanatics and fashionistas will love these creations."