Providing direction to dreams
Read the story of Jagruti and how Prabhat helped her follow her dream.
Jagruti Surve - an Inspiration
Jagruti Surve, better known as an ‘inspiration’ to the many women in her village, Pachad, near Hindustan Unilever Limited’s (HUL) Chiplun factory, once had a dream – of becoming a tailor. That was way before she had to give up her education due to money constraints. Jagruti got married but soon realized that the income from her husband’s photocopy shop was barely enough to cover for the necessities of a livelihood. Then HUL’s Prabhat programme stepped in to make a difference. This is her story.
Enhancing skills, enabling livelihoods
Jagruti had learnt to tailor but could never convert her talent into a livelihood due to the inadequate customer base in her village. In the year 2017, when she learnt about HUL’s Prabhat mobile training bus, ‘The Corporate School on Wheels’ implemented by Mann Deshi Foundation, she immediately enrolled for an income generation course.
She learnt bag making, a skill that used her craft of tailoring and turned it into a livelihood opportunity. She started her own business and contacted local shopkeepers to sell her product. The response was motivating, but there was one problem – she did not have the capital to invest in her business. Prabhat stepped in again. With support from Prabhat, she mobilised women from her community to form a self-help group. Jagruti took a loan from the group to purchase raw material for her business. Jagruti is now able to save at least Rs. 2000 to 2500 every month.
Associating with Project Prabhat’s Nayi Disha Mentorship Programme
Jagruti now has a new dream – to expand her business by setting up a shop in the local market in Chiplun. To give direction to her dreams, she has chosen Prabhat again and has associated with the ‘Prabhat Nayi Disha Mentorship Programme’ where she is being mentored by the Factory Manager of HUL’s factory located in Chiplun, Maharashtra.
Project Prabhat: Empowering Local Communities
Project ‘Prabhat’ (meaning Dawn in English) is a *USLP-linked programme which contributes to the development of local communities around HUL’s key sites including manufacturing units. The key focus areas of ‘Prabhat’ are: Enhancing Livelihoods, Water Conservation and Health and Hygiene. Prabhat has directly benefited over six and half lakh people as of December 2016. Prabhat operates over hundred livelihood and outreach centres offering over 20 courses. Over 17,000 people have been successfully certified and over 12,000 people have already been linked to employment opportunities.
*About the Unilever Sustainable Living Plan (USLP):
The Unilever Sustainable Living Plan (USLP) is our blueprint for achieving our vision to grow our business, whilst decoupling our environmental footprint from our growth and increasing our positive social impact. The Plan sets stretching targets, including how we source raw materials and how consumers use our brands. The plan has three big goals:
- Improving health & well-being for more than 1 billion
- Reducing environmental impact by ½
- Enhancing Livelihoods for millions