Handwashing, a simple habit, for healthy living
The famous Kumbh Mela of India is the largest congregation of pilgrims. Kumbh is the Sanskrit word for ‘pitcher’ and ‘mela’ is a gathering or a fair. The Kumbh Mela occurs at four places in India on the banks of holy rivers. Such a large-scale event also means that the consumption of food takes place among the worshippers and visitors.
HUL has always found innovative ways to reach people about notable causes such as health, sanitation and well-being. Lifebuoy, the No. 1 germ protection brand, partnered with the Kumbh Mela 2019 to remind people to wash their hands before eating food. Proper handwashing with soap prevents contracting fatal illnesses.
This year, the Swasthya Chetna Thalis that are served to visitors are etched with the simple message ‘Kripaya Pehle Sabun se Haath Dhoyein’ which translates to ‘Please wash your hands with soap first.’ This clear-cut message aims to reach and impact an estimated 20 crore people.
Lifebuoy will also install an innovative handwashing mechanism at the Kumbh Mela venue, resembling the Electronic Voting Machine (EVM). This machine conveys the benefits of handwashing while emphasising that washing hands with soap is something all must exercise for living healthy.
As the world’s leading health soap, Lifebuoy aims to make a difference by creating accessible hygiene products and promoting healthy hygiene habits.