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HUL launches ‘Brooke Bond Sehatmand’, a tea with vitamins

Using a breakthrough coating technology, Brooke Bond Sehatmand guarantees vitamins in each cup.

  • An innovation for the masses, with guaranteed vitamins in each cup, to help every family live a healthier life and help address micro nutrient deficiency
  • Launches “Sehatmand Parivaar – Sehatmand Bharat” campaign for Uttar Pradesh, Madhya Pradesh, Bihar, Jharkhand and Chhattisgarh to spread awareness through education on health & nutrition

Hindustan Unilever Ltd today announced the launch of “Brooke Bond Sehatmand” a tea with vitamins, in the states of Uttar Pradesh, Madhya Pradesh, Bihar, Jharkhand and Chhattisgarh. Using a breakthrough coating technology, Brooke Bond Sehatmand guarantees vitamins in each cup that would help combat micro nutrient deficiency and in turn provide affordable option to better health for families.

This launch comes in the face of critical challenges that India faces, in eradicating micronutrient deficiency. India has over 200 million undernourished people, the largest in any one country. More than 1/3rd of men and women suffer from chronic nutritional deficiencies. Brooke Bond Sehatmand is a step forward in providing the masses a means to better health.

Speaking about the launch, Mr. Shrijeet Mishra, Executive Director, Foods, Hindustan Unilever Limited, said, “Our primary reason to introduce ‘Brooke Bond Sehatmand’ was to allow people in these key states to have access to a healthier and affordable product. While they may not always be able to afford or consume a nutritious diet, they do tend to have their daily cup of tea.

And this is where Brooke Bond Sehatmand fits in – it gives 50% RDA of important B vitamins through 3 cups of tea. Vitamins help in the proper functioning of immune system and protect from weakness and common illnesses”.

The launch is backed by an intensive on ground campaign called ‘ Sehatmand Parivaar–Sehatmand Bharat ’ led by major NGOs and civil society groups in Uttar Pradesh, Madhya Pradesh, Bihar, Jharkhand and Chhattisgarh. The mission of this abhiyaan (movement) is to empower people to combat Micro Nutrient Deficiency through education on Health & Nutrition. Under the aegis of Brooke Bond Sehatmand, this abhiyaan­ seeks to bring together NGOs, gram panchayats and various governmental and non-governmental bodies to educate people on the importance and sources of nutrition, health and vitamins across villages.

Speaking about the campaign, Mr. Ambarish Singh, CEO of Pahel, a nodal NGO in Uttar Pradesh said, "Malnutrition has serious long term consequences because it impedes physical and mental development. 70% of our population does not meet its daily requirement of micronutrients.

What is alarming is that many communities in urban as well as rural areas are not even aware of the causes and health manifestations of micronutrient and vitamin deficiencies. We support these innovative products which on one hand enhance nutritional values and access to the masses. At the same time compliance is also easy since they fit into daily lifestyles of communities in rural India.”

About Brooke Bond

Brooke Bond has touched millions of consumers with a range of tea offerings appealing to the diversity of their tastes. It has the strongest foothold amongst any of the tea brands in India and touches the homes of over 500 million consumers. Brooke Bond offers a strong portfolio of four sub-brands namely, Brooke Bond Taj Mahal, Brooke Bond Red Label, Brooke Bond Taaza & Brooke Bond 3 Roses. The range offers a full variety of benefits as well as price points to cater to diverse sections of society.

About Hindustan Unilever Limited

HUL is India's largest Fast Moving Consumer Goods Company, touching the lives of two out of three Indians. HUL’s mission is to “add vitality to life” through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets everyday needs for nutrition, hygiene, and personal care, with brands that help people feel good, look good and get more out of life.

India

Hindustan Unilever Limited
Unilever House,
B. D. Sawant Marg,
Chakala, Andheri (E),
Mumbai - 400 099.
F: +91-22-22871970

T: +91-22-39830000

mediacentre.hul@unilever.com

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