HUL and Star Bazaar launch ‘India’s Favourites’ consumer campaign
Campaign to promote education of underprivileged children.
March Quarter 2011:
The India’s Favourites campaign was launched by HUL CEO, Nitin Paranjpe, Trent Hypermarket, CEO JamshedDaboo and Harish NandanSahay, Director-Operations, Smile Foundation, at a Star Bazaar outlet in Mumbai on August 29, 2011.
India’s Favourites is a three-week consumer initiative which starts on August 29th and runs until September 21st in all 13 Star Bazaar stores across seven cities in India. The consumer initiative will offer consumers attractive discounts on specific units of leading brands of HUL namely, Brooke Bond Red Label, Kissan, Knorr, Kwality Walls, Clear, Dove, Vaseline, Axe, Surf & Vim.
Five percent of the sales proceeds of this consumer initiative will be donated to Smile Foundation, Parikrma and Thozhamai, which work in the area of education for underprivileged children. The campaign will be promoted to consumers through in-store displays, leaflets and mailers. Consumers will also have opportunity to interact with NGO representatives to understand the social cause and how it benefits underprivileged children to pursue their education. While consumers get access to value offers during their shopping they also have an enriching experience of contributing to a social cause and thus making a difference to society.
As part of this consumer initiative, shoppers have the opportunity to also win a weekly grand prize by participating in the ‘Vote for India’s Favourite Brand’ contest which will be run at the Star Bazaar stores. Shoppers can participate in the contest by voting for their favourite product and a winner will be shortlisted for each store through a lucky draw.
HUL and Star Bazaar had conducted the ‘India’s Favourites’ campaign in September 2010. The event had helped create awareness about various social causes including education of underprivileged children, welfare of blind children and support for orphans and deepened the emotional connect for the shopper with their favourite HUL brands. The NGO partners were Pratham, Akshara, Andhjanmandal and UdavamKarangal.
HUL and Star Baazar are committed to promoting the India’s Favourites campaign every year and will seek to continuously increase consumer awareness on social issues and provide them an opportunity to contribute to social causes through their shopping thus making it fulfilling experience.
Nitin Paranjpe, CEO, Hindustan Unilever Limited, said, “It is heartening for us to partner with Star Bazaar for this consumer initiative. This is a very good example of our well established business approach of ‘doing well by doing good’. Such initiatives help us to strengthen our relationships with our Customers, build preference for our brands and simultaneously contribute to a social cause.”
The Unilever Sustainable Living Plan was launched on November 15, 2010. Hindustan Unilever Limited is a subsidiary of Unilever. The Sustainable Living Plan aims to help everyone enjoy a good quality of life while respecting the planet. The Unilever Sustainable Living Plan decouples business growth from environmental impact. It sets out over 50 social, economic and environmental targets.
The Unilever Sustainable Living Plan has set three big goals for Unilever to achieve by 2020:
- Help more than one billion people improve their health and well-being
- Halve the environmental impact of our products
- Source 100% of our agricultural raw materials sustainably
“One of the key endeavors as part of the Unilever Sustainable Living Plan is to motivate consumers to take the small achievable actions that add up to a big difference. The India’s Favourites campaign helps us to further this cause of increasing awareness among consumers and helping them to contributing to an important social cause.” Nitin said.
JamshedDaboo, CEO, Trent Hypermarket, said, “Actively supporting our local community is one of the promises we have on our community plan. We believe that providing our customers opportunities to support good causes in a simple and meaningful way is the right approach. We are delighted to associate with HUL on the India’s Favourites initiative. We had received encouraging feedback last year and do hope our customers continue to see value in such initiatives.”
About Hindustan Unilever Limited
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company touching the lives of two out of three Indians. HUL works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.
About Star Bazaar
Launched in 2004, Star Bazaar provides a large assortment of high quality products made available at the lowest prices and aptly embodies its ‘Helping You Spend Less’ motto. Star Bazaar currently has 13 stores of 50,000-60,000 square feet size stores in Ahmedabad, Mumbai, Bengaluru, Chennai, Aurangabad, Pune and Surat.
About Star Bazaar’s Corporate Responsibility Program
Star Bazaar has the following promises on the Community initiatives. We have champions who work on several projects under these themes and continue to help us be a sustainable and responsible retailer.
- Actively supporting local communities
- Buying and selling products responsibly
- Caring for the environment
- Giving customer healthy choices
- Good jobs for local people.
Hindustan Unilever Limited
B. D. Sawant Marg,
Chakala, Andheri (E),
Mumbai - 400 099.