Unilever helps families live more sustainably at home
New Sunlight Living Challenge calls on Mumbai residents to reduce water usage at home to help create a brighter future for children.
A new programme from Unilever is challenging Indian families to live more sustainably to create a brighter future for children, while having fun together. The Sunlight Living Challenge forms part of Unilever’s Project Sunlight, a long-term initiative to motivate millions of people to live more sustainably.
The Sunlight Living Challenge calls on people of all ages to help protect the health of the planet by taking small, positive steps towards building a ‘greener’, more sustainable lifestyle in their own homes. Over the next three months, a group of 10 families from across Mumbai will be trying to do exactly that by reducing unnecessary water usage.
The children from these participating families are being urged to become water saviours and focus on saving water in their homes, through small everyday actions. Children will lead this challenge, by spreading awareness about ideas to save water and coming up with water-saving innovations. The families will be quizzed on their Water IQ and their daily progress and experiences will be monitored. At the end of the campaign, the most responsible family will win the ‘Water Champions Award’ and a prize
The launch of the Sunlight Living Challenge is the second phase of Project Sunlight, an ongoing Unilever initiative that has seen millions of people go online and pledge an ‘act of sunlight’: a promise to change their lifestyle to help preserve the planet for generations to come.
The Sunlight Living Challenge is supported by the release of a new Unilever film, "The Way Kids See It". The film brings to life the hopes, dreams and plans for a better world that are nurtured by our children. These children’s stories will motivate families – especially adults – to live more sustainably.
The Sunlight Living Challenge is open to everyone. Those wishing to take part can do so in three simple steps:
- Visit www.projectsunlight.co.in to SEE "The Way Kids See It" film and read about the different activities available as part of the Sunlight Living Challenge
- ACT by choosing an activity to complete and, in doing so, take small, positive steps to a more sustainable lifestyle at home
- JOIN a like-minded community of individuals sharing their personal stories and tips to inspire others to take part using #brightfuture
It also follows international research showing that 70% of children know ‘a lot’ or ‘something’ about four or more of the major global issues, such as climate change and world hunger. The findings revealed that 75% of parents view activities that help protect the environment as a good way to spend time with their kids, while, eight out of 10 children were found to be eager to do more ‘green’ activities together with their family, particularly if they are fun.
The Mumbai challenges follow a similar initiative that took place in the UK last year. It saw 12 families from different parts of the country significantly reduce their household waste and cut their weekly shopping bills just by taking small, everyday steps to live more sustainably.
Notes to editors
For further information, please contact
Telephone: Prasad Pradhan - 022 39832429, R Ram - 022 39832413
About the Sunlight Children Film
“The Way Kids See It” film which shows how children around the world are already making a difference and will be the motivation for families to live more sustainably, towards a brighter future.
The film was directed by Daniel Gordon, a BAFTA nominee British documentary film director who has also been a British Independent Film Awards nomination.
About Project Sunlight
Project Sunlight is a long-term Unilever initiative to motivate millions of people to live more sustainably by inspiring them to build a brighter future for children. It aims to create a growing community of people who believe it is possible to build a world where everyone lives well and sustainably, without compromising the needs of future generations.
In 2013, Project Sunlight helped create a brighter future for two million children in US, UK, Brazil, India and Indonesia. To date, it has also inspired over 70 million people worldwide to commit to living more sustainably by visiting www.projectsunlight.co.in and making an “act of sunlight” pledge. The Sunlight Living Challenge represents the second phase of Project Sunlight. It seeks to encourage families all over the world to adopt new sustainable habits at home through a series of fun, green challenges.
About Hindustan Unilever Limited
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company touching the lives of two out of three Indians. HUL works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.
Hindustan Unilever Limited,
B. D. Sawant Marg,
Chakala, Andheri (E),
Mumbai - 400 099.
T: +91 22 39832429 (Prasad Pradhan)
F: +91 22 39832413 (R Ram)