Kwality Wall’s wins lawsuit against Amul’s misleading ice cream advertisement

Bombay High Court orders Amul to stop airing disparaging advertisement.

The Hon’ble Bombay High Court today issued an order asking Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets Amul ice cream, to stop telecasting its misleading television advertisement with immediate effect. The Court found the advertisement disparaging the ’Frozen Desserts’ category. Court further declined GCMMF’s request to grant any stay on the order. A copy of the Court Order is awaited.

GCMMF has since March 4, 2017 been airing a misleading television commercial of Amul Ice Cream that makes factually incorrect statements about Frozen Desserts creating apprehensions among consumers. Hindustan Unilever Limited (HUL) as the leading Frozen Desserts and Ice Cream player in India, had in the interest of consumers, filed a case on March 21, 2017 in the Hon’ble Bombay High Court seeking immediate removal of the misleading Amul ice cream advertisement.

Kwality Wall’s sells both Ice Creams and Frozen Desserts in India and it’s range of Frozen Desserts and Ice Creams contain milk solids/milk just like any other Ice Cream. Kwality Wall’s clarified that its range of Frozen Desserts do not contain Vanaspati or Dalda. The only difference is that Frozen Desserts use vegetable fat instead of dairy fat, which actually makes Frozen Desserts healthier as they have lower saturated fat and do not have cholesterol.

Commenting on the court decision Sudhir Sitapati, Executive Director-Refreshments, HUL, said, “We are pleased that the Hon’ble Bombay High Court while injuncting Amul’s advertisement has agreed with HUL’s contention that Amul’s advertisement is false, misleading consumers and disparages Frozen Desserts. Kwality Wall’s products are made with milk/milk solids and do not contain Vanaspati. In fact, our Frozen Dessert products use milk without cholesterol to offer healthy and exciting choices to consumers.”

Kwality Wall’s leverages its deep understanding of Indian consumers and technical expertise to provide new and exciting innovations which are designed to delight consumers. This year Kwality Wall’s launched a number of innovations targeting all sections of consumers. These include indulgent Red Velvet and Multipack from Cornetto, traditional Rose and Kesar Kulfi and full of fun Pataka.

About Hindustan Unilever Limited

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company with its products touching the lives of nine out of ten households in India. Over the last 85 years in the country, HUL has been working to create a better future every day.

Hindustan Unilever Limited

Hindustan Unilever Limited,
Unilever House,
B. D. Sawant Marg,
Chakala, Andheri (E),
Mumbai - 400 099.

T: +91 22 39832429 (Prasad Pradhan)
F: +91 22 39832413 (R Ram)

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