Horlicks’ new TVC celebrates the confidence that empowers children
Gurugram and Mumbai, September 14, 2020: Horlicks is a trusted household name among millions of Indian mothers. For a century, the brand has helped mothers provide great nutritional support to their children, which helps the growth and development.
Every child is unique and so are the experiences that shape them into strong and confident adults. The story that the brand Horlicks captures through the new film highlights the Journey of Childhood, that has now become more challenging than ever before.
In a unique moment of mother – daughter engagement, the film brings alive the fact that today’s stories should not be limited to the intrinsic physical growth benefits but to the courage and confidence that children display when they grow well.
Mothers see growth in milestones, the unforgettable moments where the child showcases ‘adult’ values or commits surprising acts. Particularly in the times we live in, bravery, and the values of care and protection are the core of well-nurtured children. Horlicks’ new TVC celebrates the sharp thinking of a daughter who has the courage and grit to handle the situation and comes through for her family
Commenting on the latest TVC, Sudhir Sitapati, Executive Director, Foods & Refreshment, HUL said, “India’s nutrition journey is central to the growth of the country. Nutrition is also the primary motivation that drives the mother, as a gatekeeper to the family’s health, so that the child can meet each moment with their full potential. Through this special film, we seek to celebrate the deeper meaning of growth that stems from courage and confidence. We truly believe that children, when enabled to their full potential, will lead the world through change and troubled times.”
Commenting on the creative insights that went into the making of the film, Swati Bhattacharya of FCB said, “What does a child growing up mean to a mother? Is it the annual health check-up or do they happen in moments suddenly, unrehearsed taking her by complete surprise? This is a grown-up version of our old promise of taller stronger sharper children, now it takes it to the next level where the child applies it to life.”
Campaign Elements: TVC
Working title of film: When did you?
*Horlicks is a nourishing beverage to be taken as a part of the regular daily diet. Horlicks combines the goodness of milk, wheat and malted barley with 23 vital nutrients such as proteins, Zinc, Vitamin C and Vitamin D with other immunity supporting nutrients like Selenium, Folic acid, Iron, Vitamin B12 and Vitamin B6.
Two servings of Horlicks, drunk with milk, gives children nearly 25% of daily carbohydrates requirement, 60% of protein* and over 70% daily requirement of critical micronutrients. Horlicks has clinical evidence that it’s consumption among children, results in significantly higher fat free mass.