Enhancing livelihoods - Through Project Shakti

Project Shakti enables rural women in villages across India to nurture an entrepreneurial mindset and become financially independent. In an attempt to provide regular income, these women entrepreneurs (called Shakti Ammas) are trained on basic principles of distribution management and familiarisation with the company’s products.

Our team of Rural Sales Promoters (RSPs) coach these women Shakti entrepreneurs by familiarising them with HUL products in order to manage their businesses better. This includes basics and troubleshooting, as well as enhancing their soft skills of negotiation and communication.


With nearly 1.20 lakh women micro-entrepreneurs across 18 states, Project Shakti has helped generate income by selling our products and has created a great impact on the livelihoods of women.

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