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Tomato Sourcing - Public-Private Partnership with the Government of Maharashtra

image of tomatoes

To stimulate economic development and reduce poverty, HUL sources locally grown products. Overcoming several barriers such as lack of quality consistency, availability of produce, and price volatility, our sustainable sourcing initiatives have helped us enhance the livelihoods of small-scale farmers.

The Public-Private Partnership (PPP) project between HUL and the Government of Maharashtra that began in 2012 for sustainable sourcing of tomatoes has become self-sustaining since 2015.

In 2019, HUL continued to provide farmers with a buy-back guarantee for their produce, along with knowledge and expertise in sustainable agriculture practices in tomato cultivation.

HUL also offers them with knowledge and expertise in sustainable agriculture practices for tomato cultivation. This includes the latest agricultural techniques, irrigation practices, and recommendations of the right type of seeds. New tomato varietals were deployed in 2019 (Varietal Name: UG 101) on 500 acres which have higher yield potential and take lesser time (90 days) to harvest, as compared to the traditional varieties (150-180 days). Superior colour tomatoes fetch the farmers better prices and help enhance their overall realisations as well.

To sustainably source tomatoes, we have also begun trials to use ‘mulching’, a technique that significantly helps reduce water usage.


To support economic growth, HUL ensures that its raw materials are sourced locally and sustainably. Over 93% of the tomatoes used in Kissan Ketchup were locally and sustainably sourced from 10,000 farmers across India in 2020.