Enhancing livelihoods through Project Shakti
Project Shakti is an initiative to financially empower rural women and create livelihood opportunities for them. It provides a regular income stream for the Shakti entrepreneurs and their families.
HUL has trained thousands of women in villages across India to develop an entrepreneurial mindset and make them financially independent. These women entrepreneurs (called Shakti Ammas) have been trained on basic tenets of distribution management and familiarisation with the Company’s products. HUL has a team of rural sales promoters (RSP’s) who coach and help Shakti Ammas in managing their business. This includes help in business basics and troubleshooting as well as coaching in softer skills of negotiation and communication which enable them to run their business effectively.
Project Shakti now has nearly 80,000 micro-entrepreneurs across 18 states.