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Start A Little Good

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We realise that in order to make a real difference, we need every Indian to take action. With this objective in mind, in December 2018, we launched the ‘Start a little good’ campaign to urge people to take small actions that can make a big difference.

Project

The #StartALittleGood initiative aims to highlight some of the most burning issues our country is facing and urge people to make little changes in their daily lives that can make a sizeable impact.

The campaign draws attention to the issues of water and plastic waste in our country.

Impact

The campaign has reached out to 1.1 million people by end of 2018.

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