Start A Little Good
We realise that in order to make a real difference, we need every Indian to take action. With this objective in mind, in December 2018, we launched the ‘Start a little good’ campaign to urge people to take small actions that can make a big difference.
The #StartALittleGood initiative aims to highlight some of the most burning issues our country is facing and urge people to make little changes in their daily lives that can make a sizeable impact.
The campaign draws attention to the issues of water and plastic waste in our country.
The campaign has reached out to 1.1 million people by end of 2018.