We provide our consumers with simple and trustworthy nutrition information. Nutrition labelling is a powerful tool to help people make informed choices about the foods that they buy. Today, governments and consumer organisations around the globe see nutrition labelling as instrumental in efforts to improve dietary habits to help counter growing obesity rates and prevent other dietary-related chronic diseases.
Nutrition labelling to help consumer choice
Our approach to labelling
We follow a global approach for nutrition labelling on all our products and share our methods and progress with nutrition experts in many countries. Our global approach to nutrition labelling involves:
- Mentioning the ‘Big 8’ nutrients on back-of-pack (energy, protein, carbohydrates, sugars, fat, saturated fat, fibre and sodium or salt, and nutrients for which a claim is made). In addition to the ‘Big 8’ we also declare trans fats in India.
- The preferred option for this information is on a per portion basis or per 100g/ml ; alternatively, both.
- Globally, for small or unusually shaped packs, nutrition labelling can be restricted to the ‘Big 4’ back-of-pack (energy, protein, carbohydrate, and fat) and energy per portion front-of-pack. In addition, in India we also declare sugars and trans fats. For very small packs, there is no space to label nutrition information besides the required legal information. Additional information can be provided through other channels such as websites and care help lines. This is a change since 2014.
- Additionally, for energy, sugars, fat, saturated fat and sodium, the percentage contribution to the daily dietary recommendation is given, either as an icon or text on the back-of-pack.
- Front-of-pack information about the energy content is to be available as an icon, indicating either the percentage contribution to the daily recommendation or as an absolute quantity.
- In India, the following product groups provide information relevant to the local regulatory requirements - plain tea/coffee, multipurpose and commodity products for which fixed dosing instructions are impossible, back-of-house products where packaging is not visible for consumers (additional nutrition information is provided to operators via other channels than pack), small packs with multiple languages and mixed multipacks. This is a change since 2014.
- All elements must comply with local legislation and/or agreed national codes of practice.
Working towards a harmonised labelling policy
Our nutrition labelling approach is comprehensive and robust, covering all our brands and markets, and the target we set is very stretching. We have put a global governance model in place and executed numerous extensive monitoring activities, checking nutrition labelling product by product. We will continue to drive our labelling commitment in a harmonised manner across our total Foods and Beverages portfolio.
Nutrient profiles to help define better products
Nutrient profiling is a method to determine the nutritional quality of foods. However, there are over 100 nutrient profiles used for different purposes and this leads to much debate on how best it is to define better products.
Unilever has been the first company to apply a rigorous, peer-reviewed nutrient profiling methodology in marketing and advertising, for product reformulation, nutrition labelling, and nutrition and health claims. Our Highest Nutrition Standards are used to drive our global nutrition reformulation targets. This is applicable for Hindustan Unilever Limited as well.
Our approach to health claims
In nutrition labelling, accurate health claims are essential in building consumer trust. That is why we have a global position for making nutrition and health claims on our foods and refreshments. The intention of our claims must be to provide people with product nutrition information to help them make informed, healthier choices. This information must be relevant, concise and apply to health claims made on- pack or through other marketing channels. In India, all nutrition and health claims are in line with the local regulatory requirements.