Enhancing the livelihoods of Small Holder Farmers (SHF)
With the aim of improving the livelihood of our smallholder farmers, we have collaborated with our supplier partners, training them on good agricultural practices like drip irrigation, nutrient management, pest and disease management to improve their livelihood.
In India, trustea has successfully verified and trained 55,670 tea SHFs (26%) on Tea Board of India's Plant Protection Code (PPC). The program provides access to formal training opportunities on sustainable practices focused on the environment, safety, and livelihoods. The SHFs are not only trained on adopting practical, cost-efficient solutions but also, to keep records and maintain farm diaries for better management. The use of Personal Protective Equipment’s (PPE) has boosted health and compliance with regards to safe disposal of empty chemical containers and fertilizer bags.
Our goal is to increase productivity, implement best practices, and enhance the livelihoods of our smallholder farmers.
Improving the income of small-scale retailers
Kwality Wall’s Vending Operations
Our Kwality Wall’s mobile vending initiative, ‘I am Wall’s’ has created new means of livelihood for thousands of micro-entrepreneurs. In India alone, 15,285 vendors and 153 differently-abled persons have benefitted from this initiative.
This programme has helped vendors become self-sufficient micro-entrepreneurs selling ice cream on the move and helped us reach more consumers on the street. It equips people with skills such as sales, customer service and problem-solving, and provides many young people with work experience as they step into the job market.
In most cases, each vendor can make INR 7,000-8,000 a month. Some of our vendors have now become distributors themselves, managing INR 2-10 crore in the ice cream business and earning upwards of INR 100,000 per month.
Prabhat is HUL’s USLP-linked programme which contributes to the development of local communities around key sites including manufacturing locations. Prabhat aims to create sustainable communities in line with India’s development agenda and the global Sustainable Development Goals. Through this initiative, we have been building on the local community needs at the grassroots level through targeted pillars of enhancing livelihoods, water conservation, and health and well-being awareness.
In 2019, Prabhat launched a first-of-its-kind centre in Kolkata wherein PwDs (Persons with Disability) have been trained to become e-commerce professionals. By linking artisans to the digital world of e-commerce through our trained Prabhat beneficiaries, the centre in Kolkata has helped enhance livelihoods. In our Chhindwara Livelihood Centre we are promoting community collectives and value chain interventions to enhance employability and income of local communities, especially women. Prabhat also aligns with the National Nutrition Mission through the newly launched Poshan Saathis programme, where young girls and women are reaching out to people around the HUL factories, demystifying nutrition for women, especially for those who are pregnant and lactating.
Project Prabhat is live in 26 locations across the country. It has directly benefited over 4.5 million people across 12 states and two union territories in India through partnerships with over 20 NGOs and more than 5,000 HUL employee volunteers that have participated in the volunteering activities under Project Prabhat in the last seven years.
1- trustea is a multi-stakeholder program, locally developed and owned India sustainability tea code