‘Prabhat’ is HUL’s USLP-linked programme which contributes to the development of local communities around key sites including manufacturing locations. Prabhat aims to create sustainable communities in line with India’s development agenda and the global SDGs.
Through Project Prabhat, we are building on the local community needs at the grassroots level through targeted pillars of enhancing livelihoods, water conservation and health and well-being awareness.
Project Prabhat is live in over 30 locations across the country. It has directly benefited over 2.9 million people across 12 states and 2 union territories in India through partnerships with over 20 NGOs. More than 5,000 HUL employee volunteers participated in the volunteering activities under Project Prabhat in the last five years.
In 2018, Prabhat launched a unique initiative “Project Mooo” in partnership with Uday (AVTEG Pvt Ltd). Project Moo is the first digital initiative under Prabhat with the aim to improve milk productivity in cattle and enhance farmers’ income through an app-based dairy farming solution. Harnessing the power of digital analytics, the app addressed the dairy industry challenges such as herd productivity, lack of awareness and access to information and milk traceability in the supply chain.
Prabhat also launched the School Contact Programme (SCP) on Nutrition last year wherein HUL employees volunteered as Nutrition Ambassadors explaining the importance of healthy eating and healthy living to school children. We reached out to more than 46,000 school children during the last year.