Prabhat is a USLP linked programme which contributes to the development of local communities around HUL’s key sites including manufacturing units. The key areas of Prabhat programme are – enhancing livelihoods, water conservation, and health and hygiene. The programme is a testimony of our commitment to uplift the communities that help grow the Company’s business.
From its launch in December 2013 in eight locations, project Prabhat is now live in over 30 locations (factories, branches, depots) across the country and has directly impacted over six and half lakh people as of December 2016.
Prabhat’s Swachh initiative, which is aligned to health & hygiene pillar of the USLP, is led by our brands like Lifebuoy and Domex. Our employees become ambassadors of change and as ‘Swachhata Doots’ they are spreading awareness about the three important hygiene habits among their communities.
The water conservation initiative is spearheaded by Hindustan Unilever Foundation (HUF), a whollyowned subsidiary of HUL. The Foundation works with reputed NGOs to deliver the agenda on creating water for public good. While HUF provides the programme framework, supports in identifying implementing NGOs and funds the water pillar, the supply chain team of HUL drives the programme on ground. Prabhat’s water conservation programme is currently active across eight manufacturing locations.
Prabhat’s livelihood initiatives are implemented with the help of our partners – LabourNet, TARA (of the Development Alternatives group) and Mann Deshi Foundation. These implementation partners are empanelled with National Skill Development Corporation, which operates under the Ministry of Skill Development & Entrepreneurship, Government of India. These initiatives aim to address the nationwide shortage of employable workforce. There are 113 livelihood and out reach centers offering over 20 courses where 21,337 beneficiaries have been enrolled.
As of December 2016, 17,402 people have been successfully certified and 12,395 have already been linked to employment opportunities. A total of 75% of the enrolments are women.
Diverse projects to enhance livelihoods
There are a number of projects under the enhancing livelihoods pillar of Prabhat as below:
Livelihoods for Self Reliance programme: This unique initiative was launched in September 2016 in partnership with the Society for Technology and Action for Rural Advancement (TARA) at Sumerpur. As a part of this initiative, high-performing Prabhat beneficiaries from the first phase of the programme were trained to become instructors to conduct vocational training in their villages. In addition to the livelihood initiatives, a renewable energy project was also launched in the same project area. In this initiative solar pico-grids were launched to promote access to clean energy lighting solutions to local households and in areas which suffer frequent power outages.
Corporate School on Wheels: HUL in collaboration with Mann Deshi Foundation has launched a bus that goes from village to village to train people in financial literacy, business development, and agricultural practices. The bus is fully customised to offer practical sessions with labs for courses like tailoring, computers and beauty. Post the training, beneficiaries are linked to micro finance options to enable them to start their own enterprise or grow their existing businesses.
After a successful roll out in Chiplun in Maharashtra in 2015-16, we have expanded the programme with the addition of two mobile training buses for the communities around our factories in Nasik and Silvassa.
Suhana Safar Programme: Launched in October 2016 around the Hassangarh depot in Haryana, it aims to make a positive impact on our extended supply chain and communities. Suhana Safar is a holistic intervention covering the logistics eco-system comprising of truck drivers, helpers, security guards, depot staff, female cleaners and contractual staff like loaders. The programme is in collaboration with HUL’s key logistics partners and implemented by Prabhat’s project partner TARA.