The threat of child mortality due to diarrhoeal and respiratory diseases still looms large on India. Around 0.9 million children under the age of five die due to these diseases in India. Handwashing with soap has been cited as one of the most cost-effective solutions to improve health & hygiene and reduce infant mortality.
Through Lifebuoy’s handwashing behaviour change initiatives, we promote the benefits of handwashing with soap at key times during the day and encourage people to sustain good handwashing behaviours. In 2018, we reached out to 1.3 million people directly through the initiative. Since inception, we have reached out to over 68 million people in India.
We have been driving handwashing behaviour change programmes in partnership with Global Alliance for Vaccine Initiative (GAVI), Plan, World Association of Girl Guides & Girl Scouts (WAGGGS) and NGO Naman Seva Samiti in Uttar Pradesh, Jharkhand, Orissa, Madhya Pradesh and Maharashtra. Through the programmes, the practice of using soap at critical occasions every day is spread across communities protecting people from infections.