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  5. Our Strategy

Our Strategy

Our nutrition strategy focuses on better products, better diets and better lives.

A long heritage of quality products

We have a long heritage in contributing positively to people’s diets. Our brands such as Knorr and Lipton have offered wholesome and great-tasting products for over 100 years.

We have set ambitious nutrition targets that are embedded into our business and R&D strategy.

Our approach

We ensure our programme on nutrition responds to people’s concerns and is aligned with guidance from public health authorities, such as the WHO Global Action Plan for the Prevention of Non-Communicable Diseases 2013–20. 

 

Our nutrition strategy encompasses:

  • Better products –We continually improve the nutritional quality of our products while not compromising on taste. Our tea brands Brooke Bond and Lipton are tasty, healthy beverages that are refreshing and hydrating. Our children’s ice creams, Paddle Pop range follow and meet strict nutrition standards. We are also gradually reducing the sodium content of Knorr Soups and Kissan ketchup/sauces portfolio to meet the sodium benchmarks in line with Unilever’s Highest Nutrition standards.
  • Better diets – Through our marketing communication, we encourage more nutritious cooking. We promote healthy recipes on the product pack and online. We have always supported and continue to lend our support to mothers to make delicious yet wholesome meals for their children.
  • Better lives – Our campaigns encourage people to adopt more healthy diets and lifestyles, for instance, the Lipton Green Tea ‘Home to Home, The Facts of Fat’ campaign.
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