Introduction to Unilever Nepal Limited
Unilever nepal limited (UNL) is Nepal’s largest fast-moving consumer goods company with a heritage of over 26 years. Nine out of ten Nepali households use our products every day to feel good, look good and get more out of life; giving us a unique opportunity to build a brighter future.
With over 35 brands spanning 20 distinct categories including soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, and packaged foods, the Company is a part of the everyday life of millions of consumers across Nepal. Each of our divisions - Home Care, Beauty and Personal Care, Foods and Refreshments, includes a portfolio of brands that aim to deliver consistent, competitive, profitable and responsible growth.
UNL’s endeavor is supported by consistent investment in product innovation and marketing activities. UNL portfolio includes leading household brands such as Lux, Lifebuoy, Rin, Wheel, Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, and Brooke Bond Red Label.
Unilever Nepal Limited (UNL) is the market leader across categories for the brands manufactured in Nepal. The market penetration of UNL is signified by the presence of its brands across the country.
Business Facts and Figures
- Provides direct employment to 241 people and indirectly to more than 20,000 people across the value chain.
- Has leading market share in all operating categories within Nepal.
- Unilever Nepal is the highest dividend yielding stock listed on NEPSE (The Nepal Stock Exchange Limited)
- As per the annual report for FY 2018-19, UNL has reported:
- Net sales of NPR 5.75 billion
- Net profit of NPR 1065 million
- Turnover Growth of 18 per cent
- Market Capitalisation of UNL is 23 Billion NPR (approx.)
Winning with Brands and Innovation
Fair & Lovely Advanced Multivitamin Relaunch
Fair & Lovely Advanced Multivitamin – HD GLOW, the leading Skin Care brand in Nepal, was relaunched.
This superior mix was deployed in the market with an exciting 360º communication comprising of TV commercials, radio, press, POS materials, trade communication and outdoor display. The new pack of New Fair & Lovely - HD GLOW has created a huge buzz with the re-launch.
Fair & Lovely Scholarship Program
Fair & Lovely Career Foundation Nepal website: www.fairandlovelyfoundation.com.np was launched this year. Fair & Lovely Scholarship Program awards educational scholarships to women with aptitude, drive and ambition, to carve a place of pride, based on self-reliance, for themselves in society. Now Fair & Lovely Career Foundation helps to provide and encourage young girls and women to grow and take forward their dreams by bringing world class Scholarships right at their fingertips.
POND’s Starlight Launch
POND’S Starlight Perfumed Talcum powder (talc) was launched in the Unilever Talc Portfolio. POND’S Starlight Perfumed Talc is Infused with orchid & jasmine notes which helps you stay fresh & keeps your skin soft & smooth throughout the day. It prevents body odour by absorbing sweat and fighting bacteria, soothes & cools to give freshness in seconds, removes excess oil secretion on the face leading to an even tone skin and makes your face look brighter giving real glow in seconds.
Closeup Love Fest + Digital Campaign
February the month of love - Valentine's Day this year was celebrated with much fanfare and élan with the 2020 edition of the Closeup Love Fest, one of the most awaited festival and celebration of love, and this year it has proved to be much more. Closeup, a leading toothpaste brand in Nepal, has been holding the popular Closeup Love Fest every year with exciting contests, games and extravaganza to create a special ambience for young couples, usually during the time around Valentine's Day at popular malls and colleges in Nepal.
Entire activation was promoted through digital media where digital posts and videos, Banner advertisements and Static key visuals were used to engage the audience through Facebook. Closeup Love Fest is now a much-loved annual Valentines event in Nepal.
The campaign was activated massively for each day of the month by creating a calendar event happening across various remote and rural parts of Nepal. The activities were designed in a way where we communicate the message in an interactive way through infotainment drama. Brands were thus activated in those areas with the key brand messages through drama, songs, dance, trade engagement, product education and demonstrations. The campaign received a huge appreciation and accreditation from the locals and created lots of buzz in terms of trade, local media and not to mention among the local population.
Lux Kamana Film Awards
Lux Kamana Film Awards 2075, one of the prestigious film awards for Kollywood films was held on 1st December 2018. This film award felicitated several talents of the Nepali film industry. Among the different award categories “Lux Star of the Year” award, which was the most awaited, was won by Ms Priyanka Karki.
With its exceptional packaging that highlights the superior fragrances through flowers and perfume logo, the Best Ever Lux kick starts your day with a fragrant bath. A secret to the beauty of various renowned faces, its superior perfume bloom is filled with hundreds of flowers and its unique Floral Fusion™ Oil leaves your skin delicately and irresistibly perfumed. The very new look of the brand was activated in media through thematic television commercial, radio, innovative press advertisements, point of sale material trade communication and digital promotion.
Lakmé in Nepal
Lakmé a Top Cosmetic Brand in India has been able to establish itself in the Nepali market very well. After recognising the potential of Color Cosmetics in the Nepali market, Unilever Nepal added one more feather to its cap by launching Lakmé in a star-studded event. The event was extremely well-received and was attended by some renowned names from fashion and TV industry. Lakmé has been able to make itself a special place in the heart of the Nepali Consumers.
The quality of the Products has been highly appreciated by our consumers. With the wide distribution that Unilever Nepal has, Lakmé has been able to reach to all potential markets across Nepal. Lakmé currently has 36 Trained Beauty Advisors (BAs) dedicated for each of the Counters, spread across the country to provide quality service to the consumers.
Brooke Bond Red Label Tea Launched in Nepal
Red label is a 108 years old brand with tremendous equity and heritage. Brooke Bond Red Label Tea is a blend CTC tea with best quality leaves, processed in the unique Brooke Bond Tea Excellence Centre. Since 1869, Brooke Bond has brought to you the perfect tasting tea experience with the best-chosen leaves. It was in 1903 that Brooke Bond launched Red Label, one of India’s most preferred tea brands today. Brooke Bond Red Label since then has changed the way people drink tea.
Brooke Bond Red Label was launched in Nepal with tea leaves sourced from Illam and its taste catered to the Nepali consumers. With Unilever’s wide distribution and its superior taste, Red Label tea will soon revolutionize the tea market of Nepal