Our ‘start a little good’ philosophy

How do we change the world?

It’s too stubborn, too complex, too unpredictable, too powerful.

So if we want to make it cleaner or greener or safer – how do we do it?

Change isn’t an explosion. It is a chain reaction.

Each link in the chain matters.

Because we can’t change the world unless we first change ourselves.

Switch off the lights when not needed. Don’t litter. Twist that tap shut till it stops dripping completely. If it still doesn’t stop, get it fixed. Walk short distances instead of driving. Keep our houses clean. Teach our kids the same.

So how does one change the world?

Simple. Begin with yourself.

We, at Hindustan Unilever have started in a small way.

We have launched numerous initiatives to improve hygiene and access to sanitation across India. Our rainwater harvesting and other water saving initiatives have helped us save billions of litres of water. We are creating thousands of job opportunities in remote villages, especially for women. We have also set up a system of waste management and recycling to curb plastic waste from polluting the oceans.

The world is facing a crisis today because too many of us didn’t care about how we affected things. If that is true, then the reverse is also true.

If too many of us start caring about how we affect things, we can make the world cleaner, greener, safer and better.

We believe we can do so. We hope you do too.

Together, let’s Start A Little Good .

THE ‘LITTLE GOOD’ WE HAVE STARTED