For years, Closeup has been synonymous with fresh breath and confidence.

Closeup, since its launch, has been synonymous with freshness that gives confidence in social interactions. Its unique Anti- Germ Mouthwash formula gives up to 12 hours of long lasting fresh breath.

The brand has always been unique and fun, encouraging people to open up by getting over self- doubt. Closeup is for every person young at heart.

Key Facts

  • India’s 1st gel toothpaste (1967)
  • Market leader in gel toothpaste category for over three decades