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A refreshing take on advertising by Knorr


#Unstereotype is a Unilever credo which challenges stereotypical portrayal of characters in advertising. We believe that advertising needs to reflect changing societal trends and people from all walks of life should be able to identify with it.

Food advertising has typically featured the homemaker as the preparer and server of food for the family. We feel that this need not always be the case. There are single-person households, households without kids etc where food brands get consumed, however, these households get left out of mainstream food advertising.

Shiva Krishnamurthy, VP, Tea & Foods, Hindustan Unilever, said “Knorr is a progressive and inspirational global food brand, which promises ‘restaurant-like taste at home.’ Our new campaign attempts to communicate this promise by ‘unstereotyping’ food advertising. We could not think of anyone but Karan Johar to help us do this and we are delighted to have him on board as our brand ambassador.”

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