What do mothers worry about first thing in the morning? They worry about packing their child’s tiffin box, of course! It is a constant struggle to decide the perfect recipe - something that is filling enough, can be consumed at room temperature, is non-messy, nutritious and to top it all, a seemingly different recipe every single day. What’s more, the litmus test is the ‘taste’ of the recipe. The recipe needs to be delicious enough for the tiffin to come back empty.
In an endeavour to help make this daunting task a tad-bit easier, Kissan, true to its ethos, is on a journey to create 200 recipes for 200 school days. The recipes are co-created with India’s leading recipe platform, India Food Network (IFN) and presented by an assortment of renowned Chefs, Home Chefs and Food Bloggers.
These delicious recipes feature on Kissan Tiffin Timetable section of India Food Network’s YouTube page. In addition to the recipes being featured on the YouTube Channel, Kissan Tiffin Timetable has a dedicated Mom-friendly microsite that captures all recipes in a detailed manner, which can be filtered by the preferred chef, cuisine and cooking time.
The recipes can also be downloaded in .PDF format, printed, sent on WhatsApp to a mobile number directly, e-mailed or even added to a virtual recipe book. To add to the excitement, those interested can submit recipes that will be featured on the website. The website also has a mechanism to resolve queries by tiffin experts.
In an effort to help make tiffins that are delicious yet nutritious, we ensure that the majority of the Kissan Tiffin Timetable recipes meet the top tier of Unilever’s Healthy Recipe Framework (PDF 990.95 KB). While some recipes serve as an occasional indulgent tiffin treat, we attempt to ensure most recipes feature a minimum of 30% of recommended ingredients, which means that they include a combination of ingredients that are best suited for a healthy diet, such as whole grains, legumes, fresh vegetables, fresh fruits, dry fruits, dairy products and vegetable-based oils.
The recipes receive encouraging feedback from mothers across the country with one of the viewers remarking “Thank you for making our life easier…these recipes are really unique, healthy and appetizing”.
Comments shared by viewers are promptly responded to and constructive feedback is quickly addressed in the subsequent recipes to ensure the content is in line with the expectations of the audience.
We hope with this initiative we enliven Moms mothers get inspired to prepare more creative & nutritious recipes for their children, and to ensure that they experience “Har din naya tiffin, har din empty tiffin”! (Everyday new tiffin recipe, every day empty tiffin).