10 years of Prabhat, HUL's community development initiative
Over the past ten years, Prabhat has left an indelible mark on ~10 million lives across our manufacturing sites in India. Through a multifaceted approach to community development, Prabhat has showcased the tangible outcomes of economic empowerment, improved health and nutrition, and a commitment to environmental sustainability.
Prabhat has built resilient and inclusive communities, fostering a sense of ownership and shared progress. The collaboration between the HUL factory teams and implementation partners has been integral to Prabhat's success. Together, we've crafted and implemented programs that go beyond conventional CSR, making a meaningful difference in the lives of every person Prabhat works with.
10 years, 10 highlights
1. Prabhat livelihood centres
Prabhat Livelihood Centres, established across 18 factory sites, prioritise skill development, knowledge enhancement, and mindset transformation of women and youth. They equip participants with essential skills for the future, emphasising the creation of a sustainable ecosystem and empowerment of local communities.
2. Farm-based value chain
Farm-based value chain, a cornerstone initiative, empowers dairy farmers and self-help groups by integrating sustainable practices, technological advancements, and cost-effective market linkages. This strategic approach not only enhances incomes but also supports them, fostering holistic community impact.
3. Prabhat’s nutrition awareness program
Prabhat, through its nutrition awareness program, focuses on offering vital support and guidance to adolescent girls, pregnant, lactating women, and children under the age of five. This dedicated effort aims to instil positive behavioural change towards nutrition and has impacted over two million individuals across 12 factory sites.
4. Mobile medical units
Prabhat's commitment to health extends through its mobile medical units. These units provide essential primary healthcare and medication, ensuring access to medical services where they are needed the most. Present at 3 factory sites, they bring primary healthcare closer to communities.
5. Waste management
Prabhat's waste management initiatives are designed to reduce waste generation in communities while ensuring proper recycling and management of generated waste. This impactful initiative blends a strong behaviour change component with on-ground activation for waste collection and recycling. Currently operational at 7 factory sites, it underscores Prabhat's commitment to environmental sustainability and a circular economy.
6. Water stewardship
Prabhat's water stewardship program actively engages in conserving water through construction of check dams and trenches, ensuring water security for rural communities. Collaborative interventions with farmers on water-efficient agricultural practices contribute to a positive water balance. This impactful water conservation effort spans across 12 factory sites, reflecting Prabhat's commitment to sustainable practices.
7. Model eco villages
In a unique partnership with GiZ, Prabhat is creating model eco villages around our factory sites providing solutions to problems related to water, solid waste, and carbon-intensive behaviour. The goal is to have communities thriving to achieve the status of water positive, zero waste to landfill and carbon neutrality; and codifying the process which can help the other stakeholders, industries, government, NGOs etc to replicate and scale it further.
8. Expansion to depot locations
Prabhat is extending its impact to depot locations, empowering beneficiaries with essential skills such as IT, digital literacy, and office preparedness. This expansion enhances capabilities and contributes to the overall development of these communities. As a first step, a skill training centre has been set up at Rajpura for the larger depot-linked communities.
9. Humanitarian relief
Prabhat extended crucial support during the pandemic, providing groceries and hygiene assistance to communities across 21 states and 2 Union Territories. Additionally, Prabhat’s immediate response during the Chiplun floods included offering primary healthcare, reinforcing its commitment to the well-being of communities around HUL factories.
Prabhat initiated telemedicine services as part of Covid relief, ensuring accessible healthcare consultations for communities. This innovative approach connects individuals with medical professionals remotely, fostering health and well-being. Through telemedicine, Prabhat bridged gaps and enhanced healthcare accessibility, in midst of the pandemic.
Furthermore, Prabhat's excellence has earned us prestigious awards like the ICC Environment Sustainability Award, CSR Times Award, and SABERA, validating the innovation, dedication, and impact embedded in our initiatives.
The past decade is not just about the number of years but about the lives transformed, the communities uplifted, and the spirit of positive change that HUL exemplified through Prabhat.
Beneficiary stories in spotlight
Dinesh Rajak, Kolkata
Dinesh’s life is the perfect example of how strong determination can change one’s life.
Born in a low-income family and raised by a single parent; life was always tough. He heard of the Prabhat Livelihood Centre where he signed up for the English Communication & IT Certificate courses. On successful completion of the course, he sat through the selection process for a few open positions at the HUL factory in Kolkata and to his delight, he made it.
Today, life looks very different for Dinesh and his family. With a secure job as a Factory Assistant at HUL's Garden Reach Factory, there is so much to look forward to.
Shahjahan, a HUL Prabhat nutrition ambassador from Sumerpur, has emerged as a ray of hope for Alka, a new mother.
During her home visits, she identified Alka as a vulnerable, expectant mother. Struggling with poor health and battling anaemia, Alka became a focus of Shahjahan's watchful care. Making repeated home visits, she guided Alka on a balanced diet and proper nutrition for a healthy pregnancy. On one of the visits, she found Alka looking exceptionally sick and weak and immediately took her to the district hospital, where she was diagnosed with Hepatitis. Alka received prompt treatment and good care at the hospital. In due course of time, she delivered a healthy baby boy.
None of this would have been possible without the alert and committed Shahjahan.
Sundari and Devaraj, Pondicherry
Sundari and Devaraj— a self-employed tailor and farmer couple—have reaped significant benefits due to Prabhat’s Waste Management Project. Previously disposing of waste in an unsegregated manner, they now appreciate daily collection, reduced odours, and improved cleanliness. The initiative has resulted in improved neighbourhood health, reduced pests, and clean air. By incorporating high-quality compost from waste in their agricultural practices, the family has benefitted economically. By using this organic substitute, Devaraj has lowered expenses, increased yields, and promoted agricultural and environmental sustainability. This tale demonstrates the beneficial interactions that exist between agriculture, environmental conservation, and waste management.