Bru wins at The Advertising Club’s Marquees 2019 Awards
The Advertising Club last week announced the winners of its third edition of the marketing awards – Marquees 2019.
Awards were given out across a select set of 14 categories, of which Bru was adjudged the winner of the ‘FMCG (Beverages)’ category. Bru was recognised as the top beverage brand in the country amongst a competitive peer set ranging from tea brands, cold beverages and milk food drinks, among others.
The Advertising Club partnered with Kantar to lay out a credible ranking mechanism, ensuring a list of winners that truly deserved the accolades. Following the designed three-step selection process, the competing brands were shortlisted based on their performance. Following that, some additional evaluation measures were taken, and a final picture was portrayed for the jury. Finally, using their domain knowledge and expertise, the panel declared Bru as the winner. This was Bru’s first Marquee award.
Conceived in the year 1968, HUL’s Bru is known for its rich flavour and varied coffee options for coffee connoisseurs.