Simple

Who we are?

Our journey started way back in the 1960s, in the hands of a British doctor, to offer kindness to sensitive skins. In 1978 we launched our first-ever no colour, no perfume, and no harsh chemicals soap. And we have been at it ever since, simple-fying Clean Beauty for the people across the world, one product at a time.

We believe that a woman is never as beautiful as when her mind is free from worry. This is where we stand out by providing fuss-free solutions in a world filled with complexity. We are all about being kind, worry-free, friendly, and approachable with a heart.

Clean Beauty

We are transparent about what goes in and what stays out. In fact, all our products are hypoallergenic, dermatologically tested, non-comedogenic, sensitive-skin tested and PETA-certified cruelty-free.

We Choose Kindness

Kindness is at the heart of everything we do, and we do it with deep conviction! We consider that even small acts are just as impactful as grand gestures. Our meticulous approach to choosing what goes in and what out brings the most skin-loving ingredients that respect the skin’s natural ecosystem.

Key Facts

• Our products are Kind to skin, planet, animals, and people.
• No colour, No artificial perfume, No alcohol, and No parabens – we exempt all skin irritants!
• We are free from more than 2000+ harsh chemicals – That’s right! Our free-from list has blacklisted all the harmful ingredients, and this list keeps growing attributable to our best-in-class R&D. Oh yes, we take a lot of pride in this ever-increasing list!
• We test every single one of our products - Call us obsessed, but we put them through the wringer to make sure they are nothing but kind to skin, safe especially for sensitive skin and come out skin-loving on the other side.

The world of skincare is constantly evolving, and modern affluent consumers seek quality and transparency. Therefore, we keep ourselves up to date on innovations with no compromises and march to be trendsetters from our roots to clean skincare.