Unilever's oldest brand in India, Sunlight, has been keeping coloured clothes bright ever since its launch over 130 years ago- thus enabling people to live life in colour.
In the world of laundry brands with cleaning, whiteness and stain removal credentials, only Sunlight promises to care for your coloured clothes by preventing fading and keeping clothes new and fresh for up to 40 washes. India's and Unilever's oldest detergent brand, Sunlight, was launched by Sir William Hesketh Lever. It was brought to Indian soil in the early 1900s and is synonymous with purity and colour care.
Today, Sunlight Detergent Liquid, Sunlight Detergent Powder and Sunlight Bar are present in West Bengal and Kerala. The brand has integrated itself with local festivals such as Pujo and Onam and enjoys an iconic heritage status.
Driven by the purpose of enabling people to Live Life in Colour, Sunlight helps clothes stay bright for those who have an infectious zest for life and want to spread colour and happiness into the lives of those around them.
Sunlight's purpose journey has enabled the brand to break the societal stereotype of pastel colours for older people with the iconic Kite Film. Recently, the brand has also launched the Tantir Rong campaign to bring back colour into the lives of the weavers of Bengal.
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