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Active Wheel

Active Wheel 2in1 serves over 200 million households & offers deep clean and fragrant freshness at an affordable price.

Active Wheel has always valued the husband-wife relationship and has been acknowledging the evolution of this relationship towards a more progressive outlook, given that today’s woman performs multiple responsibilities and is the anchor of the family.

At the same time, Active Wheel deeply understands the needs of this ever evolving consumer and constantly innovates to deliver the best solution in the segment. It is available in 2 formats – Bar and Powder.

Active Wheel 2in1 has power like a thousand lemons that helps remove tough dirt. A new technology has been introduced to get rid of tough malodor as well as to make clothes not just clean but also fragrant fresh.

Key Facts:

  • Active Wheel was launched in 1988 and became the market leader in the segment in 2000 and is currently used by close to 200 million households across South Asia.
  • Active Wheel is ranked #5 in the Most Trusted Brands in the Fabric Care Category as per ET Brand Equity 2016.
  • Active Wheel is the market leader in Bangladesh, Nepal & Sri Lanka (as Sunlight) in its segment.
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