AXE aims to inspire a playground of attraction for all. We do these through our products which are a combination of revolutionary technology & fine fragrances. So that no matter what comes your way, you're ready.
The cool, iconic brand Axe was launched in India in 1999. All Axe fragrances are specially crafted by the world’s leading perfumers to help men smell and feel their best, adding that touch of magic to their day-to-day life.
Our latest innovation- New AXE with Dual-Action technology ensures 48-hour odour protection & long-lasting fragrance.
Our first-ever AXE with dual action formula is available in three formats- Axe Bodyspray, No Gas AXE Signature deodorants & AXE Ticket - Pocket deodorant. Axe has a variety of male grooming products apart from Axe deodorants such as aftershave lotions, shaving cream, cologne talc & body perfumes.