Simple brings to the world clean beauty skincare with kindness!

Simple is the forerunner in clean beauty with the aim to produce products that are more sustainable, more ethical, and, most importantly, free from harsh chemicals. We are committed to keeping every skin looking and feeling its best - starting with clean, uncomplicated products that love the skin and our planet too!

Our journey started way back in the 1960s, in the hands of a British doctor, to offer kindness to sensitive skin. In 1978 we launched our first-ever no colour, no perfume, and no harsh chemicals soap. And we have been at it ever since, simple-fying (simplifying) clean beauty for the people across the world, one product at a time.

We believe that a woman is never as beautiful as when her mind is free from worry. This is where we stand out by providing fuss-free solutions in a world filled with complexity. We are all about being kind, worry-free, friendly, and approachable with a heart. Kindness is at the heart of everything we do, and we do it with deep conviction. Our products are kind to skin, planet, animals, and people. We consider that even small acts are just as impactful as grand gestures. We are meticulous in our approach to choosing the most skin-loving ingredients that respect the skin’s natural ecosystem, are hypoallergenic, dermatologically tested, non-comedogenic, sensitive-skin tested and PETA-certified cruelty-free. The world of skincare is constantly evolving, and modern affluent consumers seek quality and transparency. Therefore, we keep ourselves up to date on innovations with no compromises and march to be trendsetters from our roots to clean skincare.

Did you know?

  • We are free from more than 2000 harsh chemicals – That’s right! Our free-from list has blacklisted all the harmful ingredients, and this list keeps growing attributable to our best-in-class R&D. Oh yes, we take a lot of pride in this ever-increasing list!
  • We test every single one of our products - Call us obsessed, but we put them through the wringer to make sure they are nothing but kind to skin, safe especially for sensitive skin and come out skin-loving on the other side.
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