A Long Heritage Of Quality Products
As one of the biggest consumer goods companies in India, with a large Foods & Refreshment portfolio, we’re mindful of the huge impact that we can make through our scale and reach. Our well-known global brands, such as Knorr, Hellmann’s, Wall’s and Lipton, have a long heritage of producing quality and nutritious foods and refreshments.
With the GSK CH merger effective from 1st April, iconic brands such as Horlicks and Boost will now enable us to better address the nutrition needs of our consumers. Our local brands, such as Brooke Bond, Annapurna, and Kissan also support our mission to provide delicious and healthier offerings.
We ensure that our programme on nutrition responds to people’s concerns and is aligned with guidance from the public health authorities, such as the WHO Global Action Plan for the Prevention of Non-Communicable Diseases 2013–20.
Our nutrition strategy encompasses:
- Better products: We continually improve the nutritional quality of our products while not compromising on taste. Our tea brands Brooke Bond and Lipton offer tasty, healthy beverages that are refreshing and hydrating. Our children’s Edible Ice/ Frozen Dessert products meet strict nutrition standards. We are also gradually reducing the sodium content of Knorr Soups and Kissan ketchup / sauces portfolio to meet the sodium benchmarks in line with Unilever’s Highest Nutrition standards. In addition, we are gradually reducing sugar in our out of home beverage premixes.
- Better diets: Through our marketing communication, we encourage more nutritious cooking. We promote healthy recipes on the product pack, as well as online. We have always supported and continue to lend our support to mothers in making delicious, yet wholesome meals for their children.
- Better lives: Our campaigns encourage people to adopt more healthy diets and lifestyles, for instance, the Lipton Green Tea ‘Home to Home, The Facts of Fat’ campaign.
Role of our Brands in Improving Health & Well-Being
We are aware that more people are looking for taste, natural ingredients, and authenticity in the food and drinks they buy. At the same time, we are very conscious that we need to help people curb their intake of saturated fat, salt, sugar, and excess calories to control the rise of the diet and lifestyle related diseases.
Knorr helps millions of people enjoy convenient meals. We only use top-quality ingredients in addition to well researched preservation techniques to create a range of delicious and easy to prepare meals. While we maintain the taste and quality expected by our consumers, we strive to make our products healthier as we also focus on gradually reducing the sodium content of products in our portfolio.
We believe that consumer acceptance should be identified as a key success factor in any salt reduction strategy. Great-tasting products can have the most impact because consumers may not give up their taste for health. In our endeavor to encourage consumers to cook more nutritious meals and thus, embrace healthier diets, the recently updated Knorr website (which hosts over a hundred recipes) now features majority of recipes that are ‘nutritious’ and meet the top most tier of Unilever’s Healthy Recipe Framework.
Kissan has always supported and continues to lend its support to mothers by enabling them to make delicious food for kids. Kissan offers a delightful range of accompaniments which improves the taste quotient of otherwise mundane meals.
As part of our ‘reducing salt’ commitment under the Unilever Sustainable Living Plan, three key variants of Kissan sauces now meet the sodium benchmarks consistent with Unilever’s Highest Nutrition Standards. The launch of these variants with reduced sodium in a competitive market serves as a testimony to our progress on our USLP commitments. Our portfolio provides consumers a variety of options that not only appeal to their taste buds but also contribute positively towards their health and well-being.
In order to help make the task of packing tiffin boxes a tad-bit easier, Kissan, true to its ethos, is on a journey via its ‘Kissan Tiffin Timetable’ channel to create 200 recipes for 200 school days. The recipes are co-created with India’s leading recipe platform, India Food Network (IFN) and presented by renowned Chefs, Home Chefs and Food Bloggers. We hope to help mothers prepare more creative, tasty, and nutritious meals for their children. Through this initiative, we want to help mothers experience the joy of giving children the meals they love - “Har din naya tiffin, har din empty tiffin” which translates to ‘Everyday new tiffin recipe, every day empty tiffin.’
Kissan International sauces available in four variants – Pizza Pasta Sauce, Schezwan Sauce, Manchurian Sauce, and Mexican Salsa Sauce, serve as enablers for mothers to cook nutritious meals. The sauces have a versatile application and can be used to cook, spread and dip! Notably, the products feature nutritious recipes on-pack which comply with Unilever’s Highest Nutrition Standards as per the meal sauce product group criteria.
In an attempt to improve the fruit credentials of our product, the recently re-launched (Q1 2019) Kissan Orange Squash has now been fortified with “Fruit Vitamins A, B6, B7 & C”. Fruit vitamins implies β-carotene in Vitamin A form, Vitamins B6, B7 & C. Each serve (210 ml) of prepared Kissan Orange Squash provides 15% RDA (7-9 years) of these vitamins.
The fortification of Kissan Orange Squash is significant as it also contributes to Unilever’s ambition of providing more than 200 billion servings with at least one of the five key micronutrients vitamin A, D, iodine, iron and zinc by 2022.
Annapurna offers a range of wholesome and tasty products with its branded staples such as wheat flour and iodized salt. When iodine deficiency was identified as a serious health issue in India and iodized salt became a government directive, Annapurna played a crucial role in launching the Annapurna Iodized salt. Till date, it continues to provide the right level of iodine while being a pure, free flowing salt.
Launched nationally in 1998, Annapurna whole wheat Atta was aimed at helping families eat wholesome meals. Annapurna atta with its ‘100% whole wheat for soft rotis’ proposition continues to promise soft tasty rotis. It is made from the choicest of grains, cleaned three times and packed in hygienic conditions. Annapurna whole wheat Atta is a wholesome choice as it is a natural source of Iron. Atta is typically known to have 3 times more dietary fibre as compared to commonly consumed varieties of refined rice.
The world’s leading brand of Mayonnaise - Hellmann’s was launched in the food capital of India ‘Kolkata’ in 2019. Hellmann’s Mayonnaise is not only creamy and rich, it is also 100% vegetarian and contains the goodness of sunflower oil, which makes the product an excellent source of Omega 6 fatty acid.
Brooke Bond offers high quality and carefully blended tea that makes a delicious cup of phytonutrient rich beverage. Tea is the second most consumed beverage worldwide, next only to water. Scientists agree that tea is one of the healthiest hydration fluids in the world, based on research of health benefits of tea. To cater to our pregnant and nursing consumers for whom limiting caffeine intake is an important consideration, we have launched Brooke Bond Decaf Tea, a decaffeinated black tea fortified with herbs that are known to be beneficial to pregnant and new moms.
Lipton offers a range of high-quality green tea. Green tea is generally consumed without milk and sugar making it a zero calorie, healthy beverage. Apart from the zero-calorie benefit, it is also great for its fat metabolizing properties that is attributed to catechin, a flavonoid, of which green tea is a rich source. Lipton has been communicating this goodness of tea backed by science through various avenues. Amidst the tea drinking populations, it has been shown that there is positive association between regular tea consumption (2-3 cups of tea, without milk and sugar) and protection against cardiovascular disease. The Dutch dietary guidelines state that three cups of green tea or five cups of black tea a day reduces the risk of high blood pressure and 3-4 cups of tea a day is associated with reduced risk of stroke. This has led to the inclusion of three cups of tea per day in the Dutch dietary guideline.
In line with Lipton’s purpose of ‘Awakening Indians to integrate connected well-being into their everyday lives to make them fitter’, Lipton Green Tea is encouraging consumers to take small steps to stay fit by being physically active. The television commercial, the pack and tea tags, serve as reminders of actions that one can integrate into their daily routine.
Lipton After Lunch Green Tea, is a soothing blend of green tea with real, power-packed ingredients - Ginger, tulsi and rock salt which are traditionally known to improve metabolism and aid in digestion.
Brooke Bond Natural Care
Brooke Bond Natural Care amplifies the benefits of tea by bringing together the wisdom of Ayurveda and the inherent goodness of tea. Our Red Label Natural Care tea has the perfect mix of five Ayurvedic ingredients - Ashwagandha, tulsi, mulethi, ginger, and cardamom and is clinically proven to enhance immunity.
Kwality Wall’s brand is associated with the joy of sharing happiness and celebrating great times with loved ones. It has both ice creams and frozen desserts as part of its portfolio. Kwality Wall’s frozen desserts offers healthier dessert options due to the comparatively lower content of saturated fats (owing to use of vegetable oil), and by virtue of being virtually trans-fat free.
We believe that there is a place for occasional treats within a balanced diet and active lifestyle. Ice cream and desserts are ‘fun food’. Our portfolio for kid’s edible ice/ frozen desserts has been specially designed to include fun tastes, textures, shapes and colours, while also adhering to a strict nutrition criteria. Our entire kids range contains no more than – 110 kcal per serving*, 3g saturated fat per serving and less than 20g of added sugar per 100g or less than < 12g total sugar/serving. Our recent launches that are compliant with Unilever’s Highest Nutrition Standards (Edible ice product group) include Watermelon Stick, Gems Burst and Cloud Bite.
*A portion/serving is defined as: a pre-packed single-serve ice cream/frozen dessert product meant to be consumed in one go or 100 ml when sold in packaging such as tubs suitable for multi-consumption moments.